Gay Lea Foods Nordica Campaign: Your Best Kept Secret

We partnered with Gay Lea Foods to produce a national advertising campaign for Nordica Cottage Cheese. The objectives were to showcase the versatility of cottage cheese to a new audience while also reinforcing for core consumers ‘why’ Nordica is a superior choice to private label alternatives. The campaign needed to be-catching, yet simple to understand, as well as leverage the trendiness of cottage cheese as a superfood in 2023.

The campaign involved strategy & creative conceptualization, commercial production, original photography & food styling (featuring a team of hand models), out-of-home (OOH) and digital advertising production, landing page wireframes, as well as a collaboration with Food & Drink magazine.

HC also managed a two-year media buy for this campaign, which generated tens of millions of impressions. The campaign was very successful, receiving positive results from initial consumer research, and we encourage you to pass it on.

ClientGay Lea Foods Co-operative Ltd.ServicesStrategy & Creative, Commercial Production, Photography, Food Styling, OOH & Digital Ad Production, WebYear2023-2024