Our client’s Diversity, Equity, and Inclusion committee sought to develop a fresh and accessible approach to their DEI CANADA brand while creating an engaging animated video series on DEI Fundamental concepts.
HUMANCONTACT developed a visual identity, including a comprehensive Brand Guidelines document, series of functional branded assets and templates, a SharePoint site to distribute information on the Brand, Brand Elements, animated Video Episodes, while offering additional learning and resources around the topic of DEI. We also developed a sub-Brand on the learning initiatives of DEI CANADA called PERSPECTIVES by DEI and created physical spaces with Branded graphics and an immersive design for the initiative.
Further, a communications plan and accompanying digital assets were developed and deployed for the Brand Launch, Video Episodes Launches, and content Engagement Activation. These elements were rolled out to support and train new and existing employees in both official languages.
